Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎ Devi Kombucha
︎︎︎ A local kombucha brand from the south of Brazil. We began our collaboration when they had a small community and they now have over 12K followers on Instagram, emphasizing organic content. They've also established 'The Mansion Dêvi,' a house where they produce their kombuchas and host well-known artistic events in the city.
︎︎︎ A local kombucha brand from the south of Brazil. We began our collaboration when they had a small community and they now have over 12K followers on Instagram, emphasizing organic content. They've also established 'The Mansion Dêvi,' a house where they produce their kombuchas and host well-known artistic events in the city.
The project
Dêvi approached us as a new beverage brand, seeking guidance on establishing its digital presence as a local kombucha with a focus on sustainability.
In this role, I positioned the brand within its official Instagram channel, crafted a tone of voice that resonated with our specific target audience, and created copy for all branded content. I also managed the creative calendar and co-created the general Dêvi aesthetic, while leading multiple micro-campaigns, as well as product launches during our partnership.
Dêvi approached us as a new beverage brand, seeking guidance on establishing its digital presence as a local kombucha with a focus on sustainability.
In this role, I positioned the brand within its official Instagram channel, crafted a tone of voice that resonated with our specific target audience, and created copy for all branded content. I also managed the creative calendar and co-created the general Dêvi aesthetic, while leading multiple micro-campaigns, as well as product launches during our partnership.
Organic content:
