NATÁLIA POMPEU

Content Manager
& Digital Copywriter
based in Amsterdam.

︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.




︎︎︎Get to know me

︎ ︎︎ 
︎︎︎ Oral b

︎︎︎A renowned dental hygiene brand, known for its widely commercialized toothpaste, has over 197K Instagram followers on their international account and more than 81K on the Brazilian one.


The project

I developed a social media strategy for Oral-B in the Brazilian market, which involved adjusting the Instagram tone to align with the local lifestyle and culture while preserving the brand's global communication style.

Additionally, I collaborated on creating content for all platforms and pillars of content, enhancing the organization of our digital channels. This approach allowed us to introduce the brand's diverse product lines more effectively and bring a more professional look to the digital community.



Organic content: