Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎ Head & Shoulders
︎︎︎A hair care brand introduced in 1961 and recognized as the world's best anti-dandruff shampoo brand. Owned by P&G, they have over 49K followers on their international Instagram account and over 32K on the Brazilian account.
︎︎︎A hair care brand introduced in 1961 and recognized as the world's best anti-dandruff shampoo brand. Owned by P&G, they have over 49K followers on their international Instagram account and over 32K on the Brazilian account.
The project
For Head & Shoulders, I crafted a social media strategy in the Brazilian market, addressing challenges with the brand's name pronunciation within our Brazilian community and expanding beyond the dandruff-focused image of their products.
This meant adapting the tone on Instagram to resonate with the Brazilian lifestyle and culture while maintaining the brand's global communication style, ensuring that strategies didn't overlap.
In addition, I co-created branded content for all platforms and pillars of content that brought structure to our digital channels, providing us with greater flexibility to introduce the brand’s various lines of products in a more intentional and diverse form.
For Head & Shoulders, I crafted a social media strategy in the Brazilian market, addressing challenges with the brand's name pronunciation within our Brazilian community and expanding beyond the dandruff-focused image of their products.
This meant adapting the tone on Instagram to resonate with the Brazilian lifestyle and culture while maintaining the brand's global communication style, ensuring that strategies didn't overlap.
In addition, I co-created branded content for all platforms and pillars of content that brought structure to our digital channels, providing us with greater flexibility to introduce the brand’s various lines of products in a more intentional and diverse form.
Organic content:
