Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎Melissa
︎︎︎ One of the world's most recognized brands in women's fashion footwear and takes pride in integrating sustainability into every stage of its production. They have over 4 million Instagram followers on their Brazilian account and over 300K on their international account.
︎︎︎ At Melissa, I was the go-to person for everything related to the brand's social media. This included planning creative content, writing engaging posts, and handling the online community on platforms like Instagram and Facebook. I also took charge of the blog and led brand activation projects in cities like São Paulo, Rio de Janeiro, London, Paris, and New York.
Beyond that, I got to work on some exciting collaborations with big names like Vivienne Westwood, Come des Garçons, Karl Lagerfeld, Marine Serre, Jean Paul Gaultier, and Fila, where I had the chance to create awesome content as well.
︎︎︎ One of the world's most recognized brands in women's fashion footwear and takes pride in integrating sustainability into every stage of its production. They have over 4 million Instagram followers on their Brazilian account and over 300K on their international account.
︎︎︎ At Melissa, I was the go-to person for everything related to the brand's social media. This included planning creative content, writing engaging posts, and handling the online community on platforms like Instagram and Facebook. I also took charge of the blog and led brand activation projects in cities like São Paulo, Rio de Janeiro, London, Paris, and New York.
Beyond that, I got to work on some exciting collaborations with big names like Vivienne Westwood, Come des Garçons, Karl Lagerfeld, Marine Serre, Jean Paul Gaultier, and Fila, where I had the chance to create awesome content as well.
Melissa / Fila
These two teamed up as a super-dynamic duo. Blending cute and sporty styles, this collaboration was a thrill, brimming with youthful energy.
And, for that, I had the opportunity to create copy for all platforms and craft a 360-channel creative strategy for our BR, UK, and US communities, launching the shoes globally with a unique urban vibe, and having all cool kids buzzing about it.
These two teamed up as a super-dynamic duo. Blending cute and sporty styles, this collaboration was a thrill, brimming with youthful energy.
And, for that, I had the opportunity to create copy for all platforms and craft a 360-channel creative strategy for our BR, UK, and US communities, launching the shoes globally with a unique urban vibe, and having all cool kids buzzing about it.
Melissa / Vivienne Westwood
Melissa and Vivienne Westwood maintained a long-standing partnership, and each new product or collection launch was consistently an exciting event for our team. In this instance, I led the initial phase of the project, shaping its impact on our community in various ways, by developing distinct creative strategies for Brazil, the US, and the UK in all of Melissa’s official digital channels. Throughout, the essence of this collaboration remained as vibrant as Vivienne herself.
Melissa and Vivienne Westwood maintained a long-standing partnership, and each new product or collection launch was consistently an exciting event for our team. In this instance, I led the initial phase of the project, shaping its impact on our community in various ways, by developing distinct creative strategies for Brazil, the US, and the UK in all of Melissa’s official digital channels. Throughout, the essence of this collaboration remained as vibrant as Vivienne herself.
Melissa / Stranger Things
Based on insights from our Brazilian community on Melissa's official channels, we noticed the controversy surrounding a recently launched product on social media. Many comments expressed shock or how the shoe was strange compared to other models. In light of this, we decided to seize the opportunity and create content that linked Stranger Things' new season with the weird and unusual vibe our product was generating.
This playful approach allowed us to collaborate with Netflix, change people's perceptions of the product, and also place our brand within a current hot topic.
Based on insights from our Brazilian community on Melissa's official channels, we noticed the controversy surrounding a recently launched product on social media. Many comments expressed shock or how the shoe was strange compared to other models. In light of this, we decided to seize the opportunity and create content that linked Stranger Things' new season with the weird and unusual vibe our product was generating.
This playful approach allowed us to collaborate with Netflix, change people's perceptions of the product, and also place our brand within a current hot topic.
Melissa / Comme des Garçons
Together in a unique moment for both brands, Melissa designed an unprecedented product for the Comme des Garçons Paris Fashion Week runway. Initially not intended for public sale, this product gained such a significant impact on social media that it led to an extension of the collab.
Melissa was subsequently invited to co-create another shoe model, with the intention of global sales this time. My role was to provide real-time coverage of the entire Paris Fashion Week event for our official channels in Brazil, the US, and the UK, and to formulate the entire campaign strategy for the new product throughout this exciting partnership.
Together in a unique moment for both brands, Melissa designed an unprecedented product for the Comme des Garçons Paris Fashion Week runway. Initially not intended for public sale, this product gained such a significant impact on social media that it led to an extension of the collab.
Melissa was subsequently invited to co-create another shoe model, with the intention of global sales this time. My role was to provide real-time coverage of the entire Paris Fashion Week event for our official channels in Brazil, the US, and the UK, and to formulate the entire campaign strategy for the new product throughout this exciting partnership.
Melissa / Rider
To kick off this super laid-back collaboration, I took the lead on the branded content calendar for the campaign, influencer strategy, and real-time coverage of the launch event held at Galeria Melissa in São Paulo.
In order to launch this very Brazilian partnership, we invited three artists loved by the cool kids: Ludmilla, Hiran, and Duda Beat. The trio delivered an amazing performance during the event and became the faces of the campaign, connecting the brands with their catchy beats and their respective communities on digital platforms.
To kick off this super laid-back collaboration, I took the lead on the branded content calendar for the campaign, influencer strategy, and real-time coverage of the launch event held at Galeria Melissa in São Paulo.
In order to launch this very Brazilian partnership, we invited three artists loved by the cool kids: Ludmilla, Hiran, and Duda Beat. The trio delivered an amazing performance during the event and became the faces of the campaign, connecting the brands with their catchy beats and their respective communities on digital platforms.
Melissa Next / Fiorella Gianni
Melissa Next was a project with the intent of engaging young designers from the UK in a creative competition. Participants were encouraged to design their own Melissa shoe model from scratch, with the winning design earning the opportunity to collaborate with the brand and have their creations sold globally.
My responsibility for this project was to develop a comprehensive campaign strategy across all platforms, conduct interviews with the finalists, and create content that directly resonated with these young students while staying true to the overall brand identity and tone of voice during this period.
Melissa Next was a project with the intent of engaging young designers from the UK in a creative competition. Participants were encouraged to design their own Melissa shoe model from scratch, with the winning design earning the opportunity to collaborate with the brand and have their creations sold globally.
My responsibility for this project was to develop a comprehensive campaign strategy across all platforms, conduct interviews with the finalists, and create content that directly resonated with these young students while staying true to the overall brand identity and tone of voice during this period.
Melissa / Marina Serre
For her Paris Fashion Week runway, Marine Serre collaborated with Melissa to create limited edition mules with her signature crescent-moon emblem printed on the shoe’s soles and in crazy colors and finishes. Which brought so much attention to the brand at the time and made it into various fashion magazine covers.
I was responsible for the real-time coverage of the PFW event for our official channels and also created some organic content during this successful collaboration.
For her Paris Fashion Week runway, Marine Serre collaborated with Melissa to create limited edition mules with her signature crescent-moon emblem printed on the shoe’s soles and in crazy colors and finishes. Which brought so much attention to the brand at the time and made it into various fashion magazine covers.
I was responsible for the real-time coverage of the PFW event for our official channels and also created some organic content during this successful collaboration.
Melissa Open Vibes
One of my favorite collections to work on was Open Vibes, entirely shot in the Atacama Desert. The concept aimed to bring mindfulness lifestyle to the forefront, promoting a genuine and more human connection with the present moment.
To achieve this, I worked on the creative strategy for the campaign across all official channels (BR, the UK, and the US), crafting a highly conceptual and abstract approach. I also managed the branded content calendar and created content for all of the brand's platforms.
Melissa Possession
The iconic product that became a Brazilian fashion symbol in the 1990s celebrated its birthday and made an unforgettable comeback.
My role in this campaign was to oversee the entire messaging and manage the branded content calendar to ensure that the relaunch would embrace both the enthusiasts who have carried this passion since the 90s and the young people who would fall in love with the classic Possession for the first time in 2018. We created a 360-channel campaign with a nostalgic yet modern look, and it was so successful that new colors and textures for this shoe are still being created to this day.
Organic content:
