Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎Mini Melissa
︎︎︎As Melissa felt the need to separate from its kid’s section, I was in charge of doing a creative strategy collaboration for the birth of all the official Mini Melissa channels. Also did all the scripts for the website launching storytelling and a branding look to language and positioning of this new Melissa sub-brand, as well as new communication strategies for campaigns and collabs in the brand's national and international platforms.
︎︎︎As Melissa felt the need to separate from its kid’s section, I was in charge of doing a creative strategy collaboration for the birth of all the official Mini Melissa channels. Also did all the scripts for the website launching storytelling and a branding look to language and positioning of this new Melissa sub-brand, as well as new communication strategies for campaigns and collabs in the brand's national and international platforms.
Mini Melissa / Hello Kitty
In the initial phases of launching Mini Melissa as a sub-brand connected to Melissa but with a greater degree of independence and a specific target audience, I was tasked with overseeing all aspects of its social media communication. So, for this super cute project, I developed the creative strategy, managed the branded content calendar, and crafted the copy to bring this collaboration to life simultaneously in Brazil, the US, and the UK.
In the initial phases of launching Mini Melissa as a sub-brand connected to Melissa but with a greater degree of independence and a specific target audience, I was tasked with overseeing all aspects of its social media communication. So, for this super cute project, I developed the creative strategy, managed the branded content calendar, and crafted the copy to bring this collaboration to life simultaneously in Brazil, the US, and the UK.
Mini Melissa / Mickey
Two classic Melissa models were recreated to celebrate Mickey's 90th birthday in an iconic collaboration that provided us with the opportunity to infuse Disney's magic into our channels. In this role, I had the privilege of contributing to the photoshoot by bringing our community's insights into the production aesthetics. I also developed the creative 360-degree strategy for all platforms, managed our branded content calendar, and crafted the copy to launch this special partnership simultaneously in Brazil, the US, and the UK.
Two classic Melissa models were recreated to celebrate Mickey's 90th birthday in an iconic collaboration that provided us with the opportunity to infuse Disney's magic into our channels. In this role, I had the privilege of contributing to the photoshoot by bringing our community's insights into the production aesthetics. I also developed the creative 360-degree strategy for all platforms, managed our branded content calendar, and crafted the copy to launch this special partnership simultaneously in Brazil, the US, and the UK.
Organic content
Nice accomplishments!
We successfully developed Mini Melissa's social media tone of voice from scratch and launched this entirely new sub-brand in Brazil, the USA, and the UK. Additionally, we managed to launch major collaborations, including partnerships with Jason Wu, the Campana Brothers, Hello Kitty, Disney, and more.