Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎ Nuar
︎︎︎Grendene is the largest shoe exporter in South America. This project began with the initiative to launch a new vegan sub-brand with a stronger emphasis on sustainability in its social media presence. I had the privilege of working on this 3-month launching project, from its inception until the birth of Nuar.
I began by conducting in-depth research to establish the brand's name. Subsequently, I focused on defining positioning across all platforms, developing a tone of voice, and ensuring it resonated with our target audience. Additionally, I crafted the manifesto for the launch film, led the copy team, managed our branded content calendar, and maintained client relations. It was an intensive and collaborative effort that shaped Nuar into the sustainable, vegan brand and platform it is today.
︎︎︎Grendene is the largest shoe exporter in South America. This project began with the initiative to launch a new vegan sub-brand with a stronger emphasis on sustainability in its social media presence. I had the privilege of working on this 3-month launching project, from its inception until the birth of Nuar.
I began by conducting in-depth research to establish the brand's name. Subsequently, I focused on defining positioning across all platforms, developing a tone of voice, and ensuring it resonated with our target audience. Additionally, I crafted the manifesto for the launch film, led the copy team, managed our branded content calendar, and maintained client relations. It was an intensive and collaborative effort that shaped Nuar into the sustainable, vegan brand and platform it is today.
The platform
Part of the strategy was to create different pillars of content, focusing on a very specific audience aligned with a sustainable and vegan lifestyle.
Along with that, the idea was to put Nuar out there as not only a shoe brand but also as a platform for discussing such important matters in a more in-depth way.
Part of the strategy was to create different pillars of content, focusing on a very specific audience aligned with a sustainable and vegan lifestyle.
Along with that, the idea was to put Nuar out there as not only a shoe brand but also as a platform for discussing such important matters in a more in-depth way.
Brand Manifesto
The briefing called for a conceptual manifesto to introduce the brand in an inspiring manner while highlighting its core values as a sustainable brand. I created this to initiate a dialogue about empathy and to encourage a closer look at how our daily lives as a society can become more conscious of the elements and individuals that make it truly exceptional. Additionally, we wanted to remind customers that Nuar serves as a platform with the goal of amplifying the voices of those who share their values, fostering a more diverse, co-created, and unified community.
Influencer Collabs and #NuarInvites
To make the platform the amplification of voices we really wanted, I crafted an influencer strategy, making important partnerships that really extended the same values and ideals. For that, we invited creators through paid ads and also artists and activists through #NuarInvites to join our conversation while launching the product and creating a buzz on different channels.
︎︎︎@myllenadalla
Caption [EN]:
“No matter what mood I'm in, it is always a good match 💚 Nuar is not only 100% vegan but also recyclable after use. With a timeless and gender-inclusive design, she's just perfect!” Grab yours with 15% OFF using the code MYLLENA15NUAR when purchasing on our website. Click the link in the bio and shop now. #ad
︎︎︎@nuar.plataforma
Caption [EN]:
#NuarInvites @herbbbbie to talk about the creative process of his illustrations that are part of our visual identity 🤩 Come to our stories to hear more and dive deep into all the diversity, Brazilianness, and affection of this artist who is now on our team.
Caption [EN]:
#NuarInvites @herbbbbie to talk about the creative process of his illustrations that are part of our visual identity 🤩 Come to our stories to hear more and dive deep into all the diversity, Brazilianness, and affection of this artist who is now on our team.
Informative Content
To open important discussions with our community about sustainability and also offer interesting tips about all kinds of subjects involved in this lifestyle, I’ve created a pillar of informative content that made us really connect with our followers. The idea was to create fun layouts that would bring even more people to the conversation and really be seen as a platform and not only a shoe brand. And we did it!
[EN]
1 - The basics of circular economy for dummies
2 - Less extraction, more reuse
3 - Nothing is waste, everything is raw material
4 - It's all about thinking of tomorrow
5. - How about it?
1 - The basics of circular economy for dummies
2 - Less extraction, more reuse
3 - Nothing is waste, everything is raw material
4 - It's all about thinking of tomorrow
5. - How about it?
[EN]
The Sustainable Routine Guide
4 ways to start
1 - Plan before shopping: invest in quality not quantity
2 - Focus on reusability: so you can enjoy your producs for longer
3 - Choose biodegradable: give a new meaning to your waste production
4 - Get your bike: so you can to take care of yourself and the world at the same time
Product focused content
︎︎︎@nuar.plataforma
Caption [EN]:
This is about fashion, but it's also about how our next steps really matter. As a 100% recyclable and vegan brand, Nuar empowers you to make a fashion statement while leaving a positive footprint on our planet. ✨ Grab yours today and join us in shaping a more sustainable future!
Caption [EN]:
This is about fashion, but it's also about how our next steps really matter. As a 100% recyclable and vegan brand, Nuar empowers you to make a fashion statement while leaving a positive footprint on our planet. ✨ Grab yours today and join us in shaping a more sustainable future!
︎︎︎@nuar.plataforma
Caption [EN]:
Timeless, vegan, highly durable, and designed for all ages and genders. The Nuar sandal was crafted by many hands with the intent of reshaping the consumption paradigm, while striving to leave a more positive impact on the planet. 🌱 Go find yours through the link in our bio.
Nice accomplishments!
We increased 9x the number of followers in less than a month and only through organic content.
︎︎︎ Reaching 10k followers in 3 months with no paid media.
We increased 9x the number of followers in less than a month and only through organic content.
︎︎︎ Reaching 10k followers in 3 months with no paid media.