Content Manager
& Digital Copywriter
based in Amsterdam.
︎︎︎Worked with brands such as
Tiktok, Head & Shoulders, Aussie,
Melissa, O Boticário and Oral-b.
︎︎︎Get to know me
︎ ︎︎
︎︎︎O Boticário
︎︎︎ Boti is the largest cosmetic franchise in the world and the second-largest Brazilian cosmetic company.
It has 4,070 stores in over 10 countries, over 10M followers on Instagram, and over 2M subscribers on YouTube.
︎︎︎ Boti is the largest cosmetic franchise in the world and the second-largest Brazilian cosmetic company.
It has 4,070 stores in over 10 countries, over 10M followers on Instagram, and over 2M subscribers on YouTube.
Carnival Campaign
I integrated the existing motto "We are Made of All" with Brazil's Carnival for our brand, focusing on respecting vulnerable women at street parties. We also introduced a 100% vegan and cruelty-free makeup sub-brand, with a particular emphasis on glitter, just in time for the season.
In my role, I developed a comprehensive creative strategy, supported the editorial shoot with Boti's community insights, and crafted copy for all official channels. As a result, we got a 40% increase in Instagram engagement using #WeAreMadeOfAll during that year's Carnival, and the products were a hit among makeup content creators on TikTok.
I integrated the existing motto "We are Made of All" with Brazil's Carnival for our brand, focusing on respecting vulnerable women at street parties. We also introduced a 100% vegan and cruelty-free makeup sub-brand, with a particular emphasis on glitter, just in time for the season.
In my role, I developed a comprehensive creative strategy, supported the editorial shoot with Boti's community insights, and crafted copy for all official channels. As a result, we got a 40% increase in Instagram engagement using #WeAreMadeOfAll during that year's Carnival, and the products were a hit among makeup content creators on TikTok.
︎︎︎@oboticario
Caption [EN]:
A #ConsciousCarnaval is made of love and respect. And our hashtag #WeAreMadeOfAll is here to remind you that no woman is alone at this party. 👭 Tag all party animals below and strengthen your support group!
︎︎︎@oboticario
Caption [EN]:
The parties are here, and Boti has the most perfect inspo for you to shine like our pure EcoGlitter – because we have more fun when our makeup is 100% vegan ✨ Want to see more of our Intense collection? Swipe and save it for a cooler #ConsciousCarnaval.
︎︎︎@oboticario
Caption [EN]:
A bracelet to customize and share with your friends at #ConsciousCarnaval? You bet! 💚✨ It adds the finishing touch to your costume and, most importantly, strengthens your support network, ensuring a safe and fun Carnaval. If you want to secure yours, check the list of participating stores and tag here who will be partying with you. #WeAreMadeOfAll
Caption [EN]:
A bracelet to customize and share with your friends at #ConsciousCarnaval? You bet! 💚✨ It adds the finishing touch to your costume and, most importantly, strengthens your support network, ensuring a safe and fun Carnaval. If you want to secure yours, check the list of participating stores and tag here who will be partying with you. #WeAreMadeOfAll
Christmas Campaign
︎︎︎ Donate Love
For this Christmas campaign, we combined the year's prime sales opportunity with a powerful brand purpose centered around promoting blood and organ donation as a means of spreading love and joy to individuals and their families.
My role was to create the motto and execute a comprehensive 360-degree strategy across various brand platforms, engaging actors and influencers who shared heartfelt stories of lives saved through donations.
︎︎︎ Activation
We also crafted and supervised a whole content operation, that was called The Love Collective.
It had 5 pillars - donate time, donate compliments, donate affection, donate surprises, and donate support. This fun community activation ran for 24 hours, involving over 20 individuals concurrently, inspiring followers to contribute love in various ways this Christmas through a real-time event inside all of Boti’s official channels.
For this Christmas campaign, we combined the year's prime sales opportunity with a powerful brand purpose centered around promoting blood and organ donation as a means of spreading love and joy to individuals and their families.
My role was to create the motto and execute a comprehensive 360-degree strategy across various brand platforms, engaging actors and influencers who shared heartfelt stories of lives saved through donations.
︎︎︎ Activation
We also crafted and supervised a whole content operation, that was called The Love Collective.
It had 5 pillars - donate time, donate compliments, donate affection, donate surprises, and donate support. This fun community activation ran for 24 hours, involving over 20 individuals concurrently, inspiring followers to contribute love in various ways this Christmas through a real-time event inside all of Boti’s official channels.
Nice accomplishments!
︎︎︎ We achieved an incredible milestone with two posts that received the highest number of views and likes in the entire history of the brand.
︎︎︎ We achieved an incredible milestone with two posts that received the highest number of views and likes in the entire history of the brand.
Women’s Day
For the Women's Day campaign, we had the idea of combining the opportunity for sales of feminine products with the concept that female friendships save lives. To do this, we brought a real story of two Boti saleswomen who created an enduring bond through a friendship full of support and female care - celebrating how they've always been there for joyful moments like doing their nails together or taking care of their hair, but also during one of them's battle with depression and how women are stronger when they celebrate each other.
In this role, I led the creative strategy for the campaign and the creative content writing for all official brand channels.
In this role, I led the creative strategy for the campaign and the creative content writing for all official brand channels.
